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Blog posts have long been recognized as the primary form of content on the web. 

In fact, we can even say that it’s become a common belief that if your website doesn’t have blog posts, you may be missing out on a vital part of marketing. 

Beyond marketing, blog posts are also a smart way to make yourself known as a repository of answers and information for your clientele. 

Like in our other blog post on webinar hosting, we like to emphasize the idea of being the “expert” in your field through the content you generate and host on your website. The more your clientele can trust you and the more information you publish, the more likely they’ll be to hire you, return to you, and refer to you other clients.

For lawyers and law firms, blog posts can be even more effective, since these tap into your wealth of knowledge and legal expertise, as well as allow you to showcase more of your style and personality. 

What does this all mean? 

Blog posts will help you market your brand more, including building your rapport with new and returning clients. 

But we all already know this, right? So the better question to ask is this: Do you still need blog posts in 2022? 

The short answer is a resounding “Yes”. 

And here are 3 reasons why:

It Can Demonstrate That You’re An Expert In Your Field

Clients want to know if they can trust you, and demonstrating your expertise in your field is a surefire way to earn that trust. 

For that to work, consider your blog posts as a preview of sorts. Potential clients who are unsure of where to start will surely Google and research the answers to their questions. 

Providing these answers through your blog posts shows these clients that they’ll be in good hands when it’s time to take action.

Let’s imagine a potential client with questions about their family-based immigration case. 

They might make the following search online: “How do I help my family member gain citizenship status?” 

If you have a corresponding blog post that speaks to this topic and speaks to the ways in which you might approach this case, then you demonstrate to this potential client that you’re ready, you’re an expert, and are capable of taking on their case. 

But even if your blog posts don’t speak to potential clients’ specific cases or questions, these still help in developing a body of knowledge that, as a whole, speaks to your expertise. 

In other words, if potential clients don’t find the exact answer they’re looking for, but see that you’ve written extensively on various topics and cases, they’re more likely to trust that you know how to approach their case based on that knowledge and discussion alone. 

Simply stated, blog posts help prove that you know what you’re doing and that you’re the best lawyer or law firm for the job, period.

Blogs Are Still Relevant to SEO

There’s no question that SEO has come to define marketing strategies in today’s digital world. 

Basically, SEO is all about knowing how to navigate Google, and how to take advantage of it. Otherwise stated, it is a system that you apply to help you find or encounter potential clients who are searching for a solution that you are offering. 

So how do you ensure that your answers are reaching potential clients? You write blogs, yes. But how do you use blogs for SEO?

In brief, blog posts contribute to a wealth of content. This content can be broken down and processed word-by-word, and Google, in looking to find that perfect answer to your potential clients’ questions, is going to look for the words that best match the words in their searches.

The basic idea is that a blog post is the perfect form of content that Google will show to a person who is performing a specific search. 

On the technical side, you’ll have to identify those keywords that will help your blog posts shine during a search. That, and you’ll have to craft those blog posts in a way that ideally encourages users to read to the end. 

Dwell time, or the time that users spend on the page, contributes greatly to how Google is processing your website and how it’s ranking it. The more time spent on a page, the better ranking.

Obviously, this is not as simple as it seems. 

But you can always make it simple by enlisting the help of others. And speaking of help, did we just say REVEL?

Legal Blogs Will Bring More Attention To Your Law Firm and Website

As those blog posts improve and as you establish yourself as a great resource for answers related to your area of law, you attract more attention to your firm. 

This is where the marketing ties in: more SEO, higher rankings, more potential clients spending time on your site, and higher conversion rate that turn into more referrals back to your law firm.

Think of this all as a broad approach to generating momentum, one step at a time. Those blog posts continue to show that you’re invested in your image, into helping others, and in demonstrating your expertise to the public and, hopefully, potential clients. 

Blog posts are also going to turn into shareable links that might get passed around by clients. 

Imagine a client with a friend who has a similar question related to their case. That client can now share the link to your blog post to his or her friend. This gives that friend a preview of the type of answer you might provide.

Closing Thoughts

Like it or not, blog posts are still considered a pivotal element to content creation and marketing and will likely be so for a long time. 

We at REVEL recognize that your time is valuable, so if you need help creating blog posts, then we are here for you!

Reach out to us today to learn more about our blog writing services. We can’t wait to meet you!