7 Reasons Why You Should Outsource Your Law Firm Marketing04 Oct, 2022
Ask around on the web about whether you should outsource your law firm’s digital marketing and, chances are, most of the answers you’ll get will heavily favor outsourcing.
This shouldn’t be surprising, of course, because, hey, we all know where those blogs and articles are going anyway: to convince you to outsource with them.
We, at Revel Agency, like to think things differently.
We believe more in giving you valuable information that can help you make good, strategic decisions for the betterment and growth of your law firm and legal practice.
So rather than present you with a series of leading questions aimed at convincing you to follow a certain choice, we will, instead, give you seven reasons why we believe outsourcing can be good for your law firm.
Now, we know you’re busy, so we’ll keep these short and sweet.
Here are seven reasons why you should outsource your law firm marketing:
You Will Have the Advantage of Diversity
Now, we know what you’re thinking, but, no. It’s not like that.
We’re not trying to convince you to meet some diversity quota similar to the way Hollywood does it, no. What we’re referring to when we say “diversity” is the culture that comes with it.
More specifically, the corporate or business culture.
Every firm or company has its own unique culture. This culture, like in all social circles, guides or influences the actions of people operating in that circle.
Culture can have many advantages in business. In fact, harnessing the positive aspects of a company’s culture can make it a competitive advantage because it is unique and cannot be replicated.
The culture of law firms normally operates under the values of its founders. These values are normally traditional and, while this can be great, it could also limit you from achieving certain things, more so in today’s fast-paced, digital age.
Partnering with a digital marketing agency works to not only expose your law firm to a different culture or set of cultures, but it also allows you to absorb certain aspects of their culture which can function to strengthen and improve yours.
Why should you be concerned with this? Well, according to this study, a well-defined corporate culture is crucial for future success, as it allows employees in an organization to be more effective, loyal, responsible, and, most of all, willing to cope with difficult tasks or situations.
And we all know how difficult and stressful legal work can be.
You Get to Operate Around the Clock
Law firms and lawyers will know better than anyone else that adherence to labor laws, such as following a specific set of working hours or giving overtime pay, is important.
This is why most law firms strictly follow a tight schedule or set of working hours, both for the lawyers and their employees.
Unfortunately, today’s digital world calls for everyone’s effort and attention beyond those scheduled working hours. And very few can answer that call without sacrificing their personal health or relationships.
This is among the many reasons partnering with a digital marketing team can be highly beneficial to you.
Engaging an this team will allow you to operate outside of your regular office hours. Basically, your digital marketing strategies won’t be constricted to a set of fixed periods set by your law firm. Your strategies will move forward consistently, considering that you have a team that is experienced in working and providing results at varying hours throughout the day.
You Become Up-to-Date with Marketing Trends
Think fast: what’s a current digital marketing trend right now that you or any in your law firm know?
Staying updated and being in-the-know about all the latest legal trends, new government issuances, executive orders, court decisions, or laws may come naturally to you and your associates, but can you say the same with digital marketing or SEO?
If you take the time, probably, yes, you can. But time is precious for lawyers and law firms. And it is something that is best reserved for preparing your client’s case.
Fortunately, staying up-to-date with these important trends can be done by simply teaming up with an experienced digital marketing agency.
You can be certain that what you can do with legal trends, they can do, too, with digital marketing trends. And they’d be more than willing to share this information with you considerably.
Outsourcing Can Make You More Prestigious
Prestige is important in the legal services industry. New law graduates will often look at a firm’s prestige when choosing which to apply to. And potential clients may also sometimes look at it as a basis of their choice.
Of course, it isn’t everything. Yes, potential clients and applicants will still look at other factors. But we can’t deny that it is still something. And that something can help you.
So, how do you go about building prestige besides taking on big cases and having a killer conference room?
Well, it certainly is a process; one that deserves a blog of its own. But what we can tell you is that outsourcing to a good digital marketing team can be one part of that process.
See, people have a natural preference towards others that they see are comfortable working with partners. Human beings are, after, social creatures. We desire, most of all, strong social bonds, and we respect others who already have it.
That same basic principle can apply to your firm for when you are strongly connected with a capable digital marketing team. Because this not only signifies to potential clients that you know how to work well with others, but that you are also willing to expand your horizons and not lock yourself inside a silo.
Outsourcing Will Help You Focus
A common aspect of guaranteeing success in any plan is focus. In business, this means putting your effort and planning into devising strategies that are relevant only to the industry you want to compete in.
For law firms, this is the legal services industry, which is now an industry that crosses and benefits from firms competing in the digital marketing industry.
Is it safe to say that you can focus on both? Perhaps. But it is also safe to say that focusing on your industry while letting a partner do the work on that intertwining part of your business can be a better alternative.
Not to mention that it can also save you time and money.
Speaking of which.
Outsourcing Will Save You Money
Ah, yes. The rusted and age-old answer to the question of why you should consider outsourcing for your business.
Make no mistake: it’s mentioned often because it’s true.
Outsourcing your law firm’s marketing enables you to pay only for what you need. The alternative to this is engaging a digital marketer in-house, which can be more costly, as you’d have to provide benefits, among others.
Of course, there are pros and cons to it. But the consensus is that outsourcing can help you cut costs, but without sacrificing the skill and quality of service.
Outsourcing Buys You More Time
Last and obvious, but far from the least.
Normally, when others talk about this subject, they will lump both time and money together in one subheading.
But we believe this part to be so important that it deserves a section of its own.
How exactly do you gain more time when you outsource to a digital marketing firm?
Think of it as a matter of buying versus building. Do you buy the software for your company or do you build it? Which is more practical?
The answer, of course, is that it depends. The existence of certain factors may call for one decision being the better one over the other. Usually, the most important consideration is time. Is the company willing to spend 3 years building the software? If not, then simply buy it.
Similarly, law firms who aren’t willing to devote thousands of hours to perfecting their website, SEO, and marketing campaigns have the option of simply engaging a reputable digital marketing team.
This choice effectively saves them those thousands of hours, which they can now allot into other, more meaningful legal decisions that can help their clients.
Have you decided yet? We hope that this information helped you make that choice.
If not, then know that we understand that outsourcing your law firm marketing is an important decision, and we’re here to help.
Reach out to us today to learn more about outsourcing and how it can benefit your law firm and your practice! All it takes is 30 minutes!
We’re excited to talk to you and help you!
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