7 Best Practices For Designing Your Law Firm’s Website

Whether you are building your website yourself or you are engaging an experienced and dedicated team for it, it’s important to know some effective principles in planning and designing one.

Because, either way, your inputs and influence will dictate the final product that will be the website. Without it, your website might become just like every other website out there.

We don’t want that, of course. But beside the point, our goal today is to help you become informed in web design. After all, for you to make good inputs and create good ideas, you need to know what makes for a good website first, correct?

Here are 7 website best practices that you need to know when designing your law firm’s website:

Put Your Website Visitors First

Your law firm undoubtedly has a lot of information to offer—how it has won previous cases, the type of law practiced, etc.

Finding the right way to present that information in an intuitive manner is essential to engaging with website visitors.

To find that right path, you need to put yourself into the shoes of your visitors. Think of the ways you, yourself, would be attracted to a legal website.

Contact Information Should Be Easy To Find

When it comes time for your potential clients to engage with your law firm, they’ll need an easy, direct manner of doing so.

Make sure that your contact information is easy to find on your website.

In short, the easier a path they have to communicate with you, the more likely they are to continue communicating with you.

Make It Easy-To-Use

Website design can be a make-or-break situation for most potential clients.

If they feel overwhelmed or confused, they may be tempted to go back to a search result or, worse, go to a competitor’s website.

That said, we cannot stress enough how important it is to make your website user-friendly. Doing so will not only encourage people to keep engaging with the website, but will also increase the likelihood of getting them to commit to you.

Consider The Essential Pages

Essential web pages are the cornerstones of every website.

These pages signal to your potential clients who you are, how to work with you, and more.

But what these pages should be differs from business to business and industry to industry. This can make identifying these specific pages difficult to identify, and different marketing professionals will sometimes argue and suggest different approaches to analyzing it.

We believe in a personalized approach: the same four essential pages for other services and law firms will not be the same four pages for your law firm.

Ultimately, talking to a dedicated team can help you decide better. But to be safe, your website should have these:

• About
• Contact
• Blog
• Testimonials
• Fees

Utilize Calls To Action

Information without action can be a little paralyzing.

If a potential client reads your blog and testimonials and thinks, “this is the perfect law firm for me,” how can you encourage them to turn that feeling into action?

A call to action essentially turns information into engagement. For a law firm, this call can be anything from “Call us today for a consultation” to “Book a call to learn more.”

Of course, being unique about it is not beyond your means. You are free to try anything, but make sure to not overdo it. Sometimes simplicity and consistency with your call to actions may be enough.

Keep Brand Colors Consistent

Consistency is important in marketing. Being consistent can help potential clients remember your law firm and associate your colors and visual elements with your brand and message.

Having memorable brand colors, wordings, messages, or images can be your most important tool in building a visual, memorable connection between your law firm and your potential clients.

Speaking of brand colors, it may be crucial for you to have one on your website, as this can ultimately tie into other marketing materials, such as traditional advertising, like print ads, stickers, etc.

Though not exactly crucial, it’s an edge that’s definitely worth having than not.

Make Sure It’s Mobile-Friendly

Mobile users made up more than half of all website visitors last year. This means that making your website mobile-friendly is absolutely a must.

A website can serve as the foundation of your law firm’s identity. It is what gives most people that first impression of you. And since people are more likely to be on their phones than on their laptops nowadays, having your website attuned to their mobile phone can affect that image you are projecting.

Closing Thoughts

Designing a website is no easy feat. It will take time and effort. Not everyone has those resources in abundance, especially lawyers.

Fortunately, Revel is here to help you gain those resources by giving ours.

Reach out to us today so we can discuss some ideas for your website. We cannot wait to hear from you!